3 SUMMARY BULLET POINTS  The biggest mistake you can make when implementing a CRM project is to not be involved – success comes from engagement with the process.  Thorough planning is essential and must include timelines, project teams, communication plans, project...

3 SUMMARY BULLET POINTS A CRM vendor or partner needs to provide you with confidence and a good relationship up front so have a checklist about your values and needs. You should always get proposals from 2-3 partners to ensure you have something to compare when it...

Key Takeaways:   Assessing what you need from a CRM starts with taking a good look at where you’re already at in terms of digital transformation readiness. The next step is to be very clear about your goals and where you want to be, being both aspirational and...

Having the right technology in place can be a critical factor in managing and growing your membership base. But how do you make sure your choice of IT systems is a good fit for your association and will have the longevity that you need? The selection of IT can be a...

If you’re responsible for putting together your events strategy at your membership association, you’ll know how challenging it can be. How do you maintain a program of relevant events for your members in an events-saturated world? How do you appeal to the new...

Staying relevant in a digital world – how does your membership association rate? If you’ve noticed that membership growth in your association has stalled, you’re not alone. Many membership organisations are aware that they need to do a better job of attracting new...

If you are a business line manager in an industry association, or member association, you know that these organisations have a unique set of operational challenges. The administrative burden can be quite significant and, from our experience, is usually concentrated in...